An applicant tracking system (ATS) and a customer relationship management system (CRM) support different parts of recruitment.
| Feature | ATS | CRM |
|---|---|---|
| Focus | Application processing | Relationship nurturing |
| Functionality | CV parsing, screening and interview scheduling | Email sequences, talent pipelines and engagement |
| Timing | Used after a job is posted | Used proactively for future hiring |
| Use case | Managing active applicants | Engaging passive candidates |